Check out eCPM — what exactly is that? from Inside AdSense blog.
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Hi Saikiran
Adsense Publishers are not to disclose figures like CTR and eCPM for a site. However, i’ll try explaining it to you.
eCPM means, for example, consider a site that made 5$ for 100 clicks and 1000 page impressions.
So, Page eCPM (effective cost per thousand impressions) would be 5/1000 * 1000 = 5 [clicks trivial for eCPM calculation]
Basically, what it gives is a rough estimate of how your site will perform in the present trend.. i.e In the same day, if you get 5000 page impressions, you could have a good probability of earning 5*5 = 25$..
And CTRs of approx 1-2% is common
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plz give full notes. plz tel me google adsense ctr will less or high which ctr will good. what is ecpm what it will do.
the ecpm will higher then earning or less then earning plz give fast notes and easy notez