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Adsense eCPM


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eCPM is a bit of industry shorthand that seems here to stay. You’ve seen it listed in your AdSense reports; it means, “effective cost per thousand impressions.” So how is eCPM calculated, you ask?
eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, so when experimenting, you can use eCPM to compare your results.

Check out eCPM — what exactly is that? from Inside AdSense blog.

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15 responses to “Adsense eCPM”

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  14. thinkdj says:

    Hi Saikiran

    Adsense Publishers are not to disclose figures like CTR and eCPM for a site. However, i'll try explaining it to you.

    eCPM means, for example, consider a site that made 5$ for 100 clicks and 1000 page impressions.

    So, Page eCPM (effective cost per thousand impressions) would be 5/1000 * 1000 = 5 [clicks trivial for eCPM calculation]

    Basically, what it gives is a rough estimate of how your site will perform in the present trend.. i.e In the same day, if you get 5000 page impressions, you could have a good probability of earning 5*5 = 25$..

    And CTRs of approx 1-2% is common

  15. saikiran says:

    i dot no google adsense how earn more money

    plz give full notes. plz tel me google adsense ctr will less or high which ctr will good. what is ecpm what it will do.

    the ecpm will higher then earning or less then earning plz give fast notes and easy notez