The requested URL /redirect was not found on this server.

This is what comes when an Alexa Redirect URL is clicked, which is prefixed with ” http://redirect.alexa.com/redirect? “. It was working fine until yesterday .. damn !

There are bloggers who use the “alexa redirect” plugin for WordPress. They need to deactivate it. There are other less unfortunate ones who have hardcoded http://redirect.alexa.com/redirect? to the theme’s links. They’d have to mod the entire code again.

What is more fascinating is that Alexa has never said the redirect would have any effect on the Alexa ranking. It is not even mentioned anywhere at Alexa.com. Geoffrey Mack, The Project Manager at Alexa has quoted :

…The redirect doesn’t do anything to your rank. The rank is based on one thing only: logs from toolbar usage. I should know, I am the product manager at Alexa….”

Still, bloggers use the Alexa redirect with a hope to boost up their alexa rankings.

Either Alexa has taken off the redirect [Excessively High load on their servers due to the unprecedented redirection from the blogosphere? But, would they do that without a prior notice ? ] or they are updating the redirect service.. Let’s wait and see..