In July 2008, Google Inc. had launched Google Lively, a virtual reality service to rival SecondLife. However, in November, just around 4 months after it’s release, Google announced its decision to shut down the service by the end of 2008. This showed Lively’s inability to stand out from the rest of the virtual reality crowd, which is led by Second Life, where people deploy animated alter egos known as ‘avatars’ to pursue digital fantasies and hence creating a second life.
“We’ve also always accepted that when you take these kinds of risks not every bet is going to pay off,” Google’s engineers wrote in a blog post.
Google concluded that it needed to focus more on its primary business (ie: Internet search and advertising) as Google’s revenue growth decelerated in the deteriorating economy.
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Google Inc. has announced that it will be teaming up with some of the publishers to make old magazines available online. The new offering allows users to browse magazine covers and look into individual issues of them, available exactly the same way as they first appeared in print, including all the advertisements!
This move is yet another step towards their goal of organizing the world’s information. The magazines that have been scanned and digitized, are presented alongside Book Search results. Some of the notable publications scanned include
Maximum PC
Popular Science
Men’s Health
New York Magazine
As part of the deal, the publishers (of the mags) get links leading users back to the publication’s homepage.
