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User Experience Designer Google Apps, Jon Wiley, outlined some of the most important principles for designing interfaces over at Google. In his presentation at the WritersUA conference, Jon listed the following guidelines:
1. Useful: focus on people – their lives, their work, their dreams.
2. Fast: every millisecond counts.
3. Simple: simplicity is powerful.
4. Engaging: engage beginners and attract experts.
5. Innovative: dare to be innovative.
6. Universal: design for the world.
7. Profitable: plan for today’s and tomorrow’s business.
8. Beautiful: delight the eye without distracting the mind.
9. Trustworthy: be worthy of people’s trust.
10. Personable: add a human touch.