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After complaints the site was invading privacy, Facebook changed Beacon (Recently launched social advert. system on Facebook) from an opt-out system to opt in. Mr Zuckerberg has said users can now switch off Beacon completely.
In a statement posted on the Facebook blog, Mr Zuckerberg said: “We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them.
“We simply did a bad job with this release, and I apologise for it.”