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The Swoosh logo was designed by Carolyn Davidson in 1971 – a graphic design student that Phill Knight met while teaching an accounting class at Portland State University to supplement his then-fledgling business. He paid a grand total of $35! Phill never liked the logo but stuck onto it quoting “I don’t love it, but it’ll grow on me”. 12 years later in 1983, Davidson got an invitation to lunch by Nike where Knight surprised her with a gold Swoosh ring embedded with diamond and an envelope containing Nike stock.