Venkat Kolluri, the chief executive of Chitika, an advertising company
that has begun testing a service to tailor Internet advertisements to individual Web pages.

Chitika is an advertising company based in Marlborough, Massachusetts. It was started by an Indian, Venkat Kolluri (CEO) in Mid 2005. Chitika uses a technology that scans a Web page for content, chooses a product the reader might be interested in, then displays banner ads that are miniature shopping comparison pages, with prices, product reviews and links to merchants.