Susan Decker, Yahoo’s president, Terry Semel and Jerry Yang.
By many measures, Yahoo remains one of the most successful companies on the Internet.It attracts nearly 500 million visitors around the world every month to its Web sites, where it offers a plethora of content and services, from news, sports, financial information and entertainment to e-mail, photo-sharing and online communities. And it is one of the largest sellers of Internet advertising, which it places both on its Web portal and on other high-traffic online destinations like eBay, Comcast.com and hundreds of newspaper Web sites. Last year, it earned $751 million in profits, on sales of $6.4 billion.
Larry Page (founder), Eric Schmidt (CEO,Google) and Brin Sergey (founder)
Yet over the last 18 months, Yahoo has suffered its biggest slump since the collapse of the dot-com bubble. The company has been eclipsed by the phenomenal rise of Google, which handily beat Yahoo in the most lucrative business on the Internet: search and search advertising. As a result, Google now makes far more money in one quarter than Yahoo does in a year, and Google’s market value of $162.8 billion is more than four times that of Yahoo, which stands at $36.5 billion. As Yahoo races to close that gap, its bread-and-butter business — the sale of banners and other graphical ads — is showing signs of weakness amid growing competition from MySpace, Facebook and countless other sites.
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